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[Chinese shoes Network - brand observation]: The Chinese gymnast Li Ning, who became a hero in 1984 when he won six medals at the Los Angeles Olympics. That the Olympic Games is the new China after a lapse of 32 years to participate in the inaugural Summer Olympics. By 1990, Li Ning founded his own sportswear company Li Ning enterprises (Li-Ning). Li Ning, the company described as a blockbuster, 1999, the company's revenue reached 700 million yuan in China, Nike (Nike) and Adidas (Adidas) more than twice - the two companies in China, income was 300 million yuan and 1 one hundred million yuan. Challenge Chinese middle class consumer spending growing, and they favor foreign brands, plus basketball and football soaring in popularity in China (Nike flagship basketball-related products, while adidas flagship football-related products), which Nike and Adidas sales in China exceeded the Li Ning Company. policy Initially, the Li Ning Company with foreign competitors coincidence degree target market is very low. Li Ning, the company is selling mass-market casual wear, Nike and Adidas are selling professional standards of sports apparel; Li Ning Company is China's second and third-tier cities, the market leader, Nike and Adidas are Beijing and Shanghai market leader. However, in 2001 (that year China won the right to host the 2008 Olympic Games), the Chinese people's interest in sports has reached a new height. Li Ning, the company tried to emulate foreign competitors marketing strategy. ?? brand ambassador: overseas company hired a star athlete as a brand ambassador, such as Nike and American basketball player Michael ? Jordan (Michael Jordan) signed a contract with Adidas ? Kobe Bryant (Kobe Bryant) signed. Nike also achieved worldwide success with three Chinese sports stars contract, they are hurdler Liu Xiang, tennis champion Li Na and American Basketball Association (NBA) star Yao Ming. Since Li Ning Li Ning is the company' Cheap jordans online air jordan 11 blackout for sale s most important brand ambassadors, consumers will start only with gymnastics Li Ning brand products linked. ?? Sponsor: Nike basketball activities in the field of major sponsors, Adidas main soccer field. Li Ning, the company sponsored the Chinese traditional sports strengths, such as diving and gymnastics, but these movements are not attractive to youth soccer and basketball so much. 2004 conducted an initial public offering (IPO), the Li Ning Company purchased the right to use the logo and NBA players in China marketing and advertising. But it is only brought to afford less well-known teams and activities. Li Ning lit marking the opening of the Beijing 2008 Olympic torch, but Adidas has won the sponsorship rights that session of the Olympic Games, which makes the company the right to provide clothing for the Chinese team. ?? logo and slogan: Li Ning's "L" brand logo and Nike's "Whirlwind" (Swoosh) logo strikingly similar, and it's "Anything is possible" (Anything is Possible) advertisement also with Nike The "Just do it" (Just Do It) not much difference. 2010, in order to attract "90" generation, Li Ning, the company launched a new effort. But the new slogan "to change it" (Make the Change) did not stimulate the enthusiasm of the target audience, but also alienated now on the age of the original customer base. ?? Pricing: Li Ning price increases in 2010, but the high-end customers find quality Nike and Adidas still better, while the low-end customers to choose the other lower-priced domestic brands. Results At the end of 2005, Li Ning Company has 3,373 stores, after three years of development to 6245 stores, including new stores opened in the host city of the Olympic project. Although Li Ning Company revenue in 2008 rose 54%, thus exceeding the Adidas, but the latter again by 2010 ahead of Li Ning Company. Slowing inflation and economic growth began to affect consumer confidence. In 2011, the overall growth of spo jordans for sale rts apparel sales in 2010 from 20% to 13%. Nike, Adidas and Li Ning, the company's sales revenue in 2011 was 2 billion, 1.7 billion and $ 1.4 billion. The first half of 2012, sales growth of Nike and Adidas, Li Ning sales decline. lessons Li Ning, the company failed to adapt to market development, its location so that consumers confused. The company's logo and slogan and too similar to its competitors, which makes consumers think it is an imitator. brand companies must understand their audience, and constant innovation to meet changing consumer tastes. A brand in order to raise prices, must be a corresponding increase in their quality. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] October 22, 2013, Adidas' Fluorescent Series "football boots illuminate the Champions League game, this innovation can capture and reflection Stadium floodlights and camera flash lights, thereby to deter the other defensive players. This is a reflective technology debuted the world's top football stadium, Adidas soccer shoes continue to lead the cutting-edge technology to a higher level. "Fluorescence" series will miadidas customized services to new heights, Adidas fans by miadidas the reflective material used in shoes and laces, let's iconic three bars shining pitch. At present, all four Adidas soccer shoes adizero f50, predator, nitrocharge and 11pro can provide customized services. In the upcoming tomorrow morning and the day after tomorrow morning (Beijing time on October 23 and 24 May) unveiled a new round of the Champions League, Europe's top players will be unveiled for the first time wearing reflective sneakers. Adidas launched in the US in 2012 adizero Smoke Spotlight boots, this is the first time Adidas soccer shoes on a reflective technology. domestic football fans can buy "fluorescent" series Retro jordans for sale through online, tomorrow 10:00, Lynx Adidas Mall (adidas.tmall.com) officially started selling exclusive. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.)Because NBA is forbidden to wear fame APL recently re shot, the launch of the new Ascend training shoes. This shoe body is composed of a large area of fabric material covered by hot melt materials also enhanced the stability of flank shoes and support, and equipped with Propelium midsole provides cushioning and comfort experience. 1.jpg (118.83 KB, download number: 0) download APL Ascend training shoes 2015-12-2 20:18 upload 2.jpg (105.43 KB, download number: 0) download APL Ascend training shoes 2015-12-2 20:18 upload 3.jpg (124.07 KB, download number: 0) download APL Ascend training shoes 2015-12-2 20:18 upload training shoes 00 it is reported that Hungary's March climate, consumers began to carry out outdoor activities, leading to sporting goods sales call, and local students tend to buy new shoes in August to celebrate the new year, also make sports shoes sales usher in a new round of upsurge. So, in Hungary, sporting goods sales are most gratifying each year from March to April and from August to September. footwear sales of "hot" the specific point of view, training shoes, hiking shoes and casual shoes accounted for half of the country overall sports shoes Market in hungary. Men's and women's sports shoes are similar in number, with about half of men's and neuter sports shoes, while the other half is dominated by women's and children's sports shoes. in terms of price, the average price of children's shoes maintained at around 18 euros. Demand for high priced sports shoes will increase on Christmas eve. In addition, at present, the sports shoe market in Hungary, including grassland, artificial grass and mud special football shoes, running shoes, and diver cheap jordans for sale siform sports shoes sales rising. Among them, running shoes sales growth in many sports shoes called crown, in the first quarter rose by 32%, football shoes and casual shoes sales are also noteworthy, respectively, increased by 14% and 13%. promotion is the key to in the Hungarian market, sportswear and sports equipment has gradually won the favor of consumers, the first quarter of this year sales increased by 9.5% and 5.9% respectively. Among them)Flag Limited Asics GEL-Blur 33 2.0 2013-12-08 22:16:56 In order to meet the Olympic Games, many brands have launched their own Olympic series. As a well-known brand Asics running shoes are no exception, as the United States, Canada, Brazil, Australia and design it introduced four running shoes. From the color one can tell which country it belongs: American Stars and Stripes naturally; Maple Leaf is Canada; yellow-green Brazil; kangaroos in Australia. 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Pharrell Instagram in the days before drying out a pair of Adidas Originals Hu NMD the n jordan retro 14 white/fuchsia blast/black ew color, in this photo of Lil Uzi and Vert photos can be seen, the new Hu NMD with bright blue Primeknit material to build, with the same color laces and a bracket, and the orange and white BOOST in the stable block bottom show but also, around the vamp with yellow "BREATHE" and "WALK". Should be dong dong's "new love"! then his "love"? How about this pair of shoes, which have been basked in for 4 times a month? This pair of Hu NMD is a black silk woven into the fabric of Primeknit shoes, the feet were printed with "CLOUDS" and "MOON" two words, but now seems to have disappeared, no sale. 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Air Force 1 Low Premium Tweed - Bird's Nest 1 shoes side surfaces are respectively using blue and red Swoosh, in the 2008 Beijing Olympic stadium design inspiration, in the shoes side engraved symbol pattern to the bird's nest, full of enthusiasm for the Olympic Games. 2008/08/01 Air Force 1 Premium 318775-241 Tweed/Midnight Navy-White-Varsity Red download (38.11 KB)Nike SB Stefan Janoski Max new color sale 2015-06-23 14:47:31 Recently, Nike released a new color of Nike SB Stefan Janoski Max. You can see this shoe using a recent hot white and black color, white main color is more suitable for summer wear, black dotted lining and other details. Heel and forefoot cushion window cut design makes foot feeling very comfortable shoes mesh surface material also allows breathability guaranteed. Simple color with excellent performance make it a summer choice. & nbsp; Palladium 2013 autumn and winter footwear line tushang 2013-12-08 23:45:42 The famous French shoe brand Palladium has always been good at sports and uniform style combined, overwhelmed brand released its 2013 autumn and winter series of new footwear. The & nbsp; Palladium for the winter cold weather conditions, with more emphasis on the design of the shoe shoe wearer to provide better thermal performance, so boots using a variety of different material combinations to create a warm waterproof shoes, with a unique suture technology to ensure the characteristics of waterproof shoes. This series of concrete containing nylon with a leather material to build the & nbsp; Pampa Sport Cuff WP2, leather with nubuck leather to create the Pampa Sport Cuff WPS and high-grade leather shoes are mounted within the wool of Pampa Sport Cuff WPS, learned that the series now It has & nbsp; Palladium major stores shop shelves. 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ENTERBAY this Chinese team's first wax level, as the real dolls flagship store extremely high importance, CEO BILL, Production Director YORK, vice president of retail operations NATALIE Story attend, but invited the NBA representatives, indoor flagship store Designers, Hong Kong friends in the media, including specialized motion, lifestyle trends, fashion culture, fashion and other media, as well as support the brand's microblogging fans attended the opening ceremony. ENTERBAY specially prepared refreshments for guests to enjoy, especially significant advantage of its focus on quality service. To celebrate the opening at the same time, also held special draw, sending honorable Bryant autographed limited edition dolls three customer feedback support. reacted unprecedented enthusiastic guests, milling around, over one hundred people who are not scattered Long continued, for just bought a good heart. For ENTERBAY stationed in Shanghai, customers have expressed unlimited support and welcome, also a large number of customers specially from other provinces and even foreign countries, including from Hong Kong, Taiwan, Japan, the United States, Poland, Britain, Germany to visit customers to buy, Every man is a rewarding experience! Also no shortage of brand loyal fans among the requirements and ENTERBAY mastermind BILL photo or parent to sign, of course, to do so the best of luck! ENTERBAY this flagship store in Shanghai in a more simple fashion, rich contemporary theme through the entire design concept, giving people clean, hearty feeling. People-oriented design, highly decorative cabinet, show window arrangements, and hope guests can experience in a comfortable environment to enjoy exquisite dolls and exchange. ENTERBAY hope its distinctive way of thinking that can bring top customer service, quality shopping experience. NATALIE vice president of brand and retail business in order to streamline the speech tells ENTERBAY philosophy: it began in 2005 to produce & quot; as the real high & quot; the & quot; wax level & quot; dolls famous international, and in 2009 opened its first flagship store in Hong Kong. As China Hong Kong brands, ENTERBAY give priority to the needs of the country, this year marks the eighth anniversary is ENTERBAY, more formally announced full access to the domestic market, with Shanghai, led by station, to the north and south expansion footprint. In recent years, the brand continued to innovative thinking with technology to make dolls as true, and actively explore more possibilities. In addition to the classic characters, movie characters, but since last year launched the NBA theme doll series, in response to the diversified needs of customers, but also to pay tribute to the athletes. Their hard work, do not give up, continue to optimize their competitive spirit, being positive and ENTERBAY philosophy coincide. Looking to the future, ENTERBAY committed to creating a unique market, new products, and the scale of the Group's business development, will continue to open flagship stores in major cities, including Beijing, also committed to the development of overseas markets to the world extending ENTERBAY culture.went to a week of fighting shoes list time, guess last week's shoes on the list who contributes the largest value? LeBron James10.Week Last (last week): 5Team (team): CavaliersClevelandStats Season (season): 26.4 PPG, 7.7 RPG, 6.4 APGThis Week Sneakers (foot shoes this week): LeBron Nike 13 Written; in the Stars ",; LeBron " 13 Nike; Bred" PE; "Stephen Curry9.Week: 8LastGolden State WarriorsTeam:Stats: Season 32.3 PPG, 5.3 RPG, 6 APGSneakers this week: armour curry two & quot; Haight street, & quot; armour curry two & quot; the storm, & quot; armour curry two & quot; a & amp; tie, & quot; armour curry two & quot; Warriors" PEChris Paul8.Week: Not RankedLastLos Angeles ClippersTeam:Stats: Season 16.5 PPG, 3.1 RPG, 8.7 APGThis Week: Jordan CP3.IX " Argyle" Clippers iD Jordan CP3.IX Red" iD Jordan CP3.IX Black/InfraredSneakers ".Marcus Morris7.Week: Not Ranked〈〉 Last